About Loom
Loom in 30s
Loom is a platform that combines 300+ Local Brands, helping you explore new items, brands, and collections. Items on Loom are always up to date, reflecting exactly what's on the original brands' websites.
Things You Can Do With Loom
- Discover new, unique brands
- Explore a wide range of categories
- Search for a specific item
- Find the best prices
- Filter by gender, category, brand, and material
- Like items to refer to them later
- Refer back to items you saw with History
- Keep up with the latest from your favorite brands by Following them
- Scroll endlessly with our infinite scroll
Behind The Name
Our name, inspired by the loom machine, reflects our mission: just as a loom weaves threads into a single yarn, Loom seamlessly combines various clothing brands into a single, cohesive platform.
This ecosystem brands will achieve more together than they could alone. We envision Cairo becoming the fifth fashion capital of the world, with these brands and their creativity driving that future.
Why Loom
We love Local Brands, and were tired of having to mentally remember the names of brands or take screenshots of their websites, of having to go on Instagram to search for them first so we could eventually get to their website. We didn't like the experience of having to visit 20 different websites before finding the right T-shirt or pair of Jeans. We wanted to easily compare items in terms of style, material, sizes, and price.
A Storyteller of Local Brands
We celebrate the diverse and rich ecosystem of local brands – their stories, styles, and origins. Here, users embark on a journey to connect intimately with their favorite brands, fostering a continuous exploration rather than a one-time discovery. We believe that the beauty of brand exploration should be an ongoing, evolving process, and Loom is your dedicated companion in this sartorial adventure.
Not enough people know these brands, and we plan on changing that!
Curation Strategy
There's a dichotomy between product-driven and story-driven brands. Egypt has always had local brands, but this new wave of rich, story-driven brands was unheard of at this scale before. Loom leans towards the narrative-rich, trend-setting nature of story-driven brands rather than the conventional product-driven ones that primarily focus on commodities. The allure of new-wave brands also lies in their brand-centric approach, wherein the emphasis shifts from individual products to the overarching narrative and philosophy behind the brand.
Loom makes local brands much more acessible, by combining more than 300 of them all in one place. Items on Loom are always up to date, reflecting the latest stock, prices, and images.