Learning the craftship from their dad, they were determined to make it back into the industry after the loss of their Dad, continuing his 30 years old fashion business. The idea of the brand was brought out in memory of their beloved Dad, continuing his deeds through both ceaseless charity; and passing on the beneficial knowledge taught by him, keeping his memory alive. All items are crafted by hands who have gained experience from him and manufacturing is handled by their strong mom. 10% of profits goes out to orphans or ceaseless charities in memory of beautiful lost souls. When purchasing any item you can always ask to have charity out with a name of a loved one.